Publications

2019

A.D. Syndrome: Why socially imposed standards interfere with career and personal happiness

Since childhood, we strive to meet the high standards set by society. Get a good education, build a career, acquire material goods (at least the classic three "car-apartment-country house"), while not forgetting to realize yourself as a wife and mother. And, ideally, look no less impressive than the supermodels on the gala show Victoria’s Secret. And if something went wrong - failures at work, a cracked marriage or extra pounds - the problem should be sought exclusively in yourself and deal with it with the most decisive methods. But here, as in any business, any good idea can be pushed to the point of absurdity: it is one thing to strive for self-improvement, and another to fanatically adjust yourself to ephemeral standards, waiting for endless approval from the outside.

2018

Not a Woman's Business: How to Fight Sexism in Business

Olga Akatyeva has been managing her own company Global Group for five years, which specializes in business aviation and private jets. It's not a woman's business, you know. It is hard to believe, but the young entrepreneur made a business alone, and at the same time raising two children. It was not easy in the business environment at first. Until now, new clients and business partners often see Olga as just a beautiful woman. But if Akatyeva speaks out, stereotypes break down.

The reverse side of the profession: the owner of a private jet rental company

I dreamed of becoming an archaeologist, loved to visit museums, read historical books. I was a regular participant, and often the winner of historical Olympics. I thought that I would grow up and go on expeditions to the excavations, fantasized how to discover a lost city. But in 8th grade, my mother suddenly sent me to banking college, turning my fate around. Then there was the GUU, where I received a diploma of financial manager, work in a bank, but it all turned out to be completely not mine. Of course, I am grateful for the acquired skills and experience, but perhaps travel business and aviation are closer to my childhood dream: I love to develop travel routes, thinking through all the details.

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