Influencers, micro and macro, are driving classical stars out of the arena. It is to them that companies who want to sell their goods faster carry their budgets: from air to luxury goods, and recently the preachers of “lifestyle” have been added, even thoughts are sold.
Respectable companies tend to pay attention to two things: the positioning of the blogger and his audience. The most popular type of trendsetter from the advertiser, of course, “luxury model”, saying from his page: “I’m fashion, ideal, I’m so good that it would be on the cover of Vogue, and, at once, American”. Girls with perfectly lined shots, outfits that are never repeated anywhere, share checkins in the most fashionable places in the world. This category is perhaps the most interesting. Many of them often do not have impressive resources from the very beginning, but create a fundamentally new life around themselves. Renting an advertising jet for a photo shoot (just a studio – absolutely inexpensive), designer outfits for rent, all evening to strain one glass of champagne, all in order to just click on the blog. On the illusion of a beautiful life come crowds of subscribers, and with them and quite tangible contracts. This is how the myth begins to monetize. And now the girlfriends don’t go to the studio, but a full-fledged jet to fly to Mykonos, Ibiza or Sardinia.
By the way, it is these bloggers that popularize and create a crazy demand for certain types of luxury. A photo in front of a Ferrari yesterday, a checkin in the VIP lounge of the airport - for those stuck in the past. A photo on a private plane is something that every mid-level influencer should have on his page. She didn't fly, she wasn't.
The demand for private flights is growing, sometimes we receive hundreds of requests per day. If earlier the jets flashed only on the pages of Forbes, now they do not seem so sky-high dream - because they are used by those whose name is not listed among the top oligarchs of the country.
But in fact, not many people know that a flight by personal plane can cost, for example, as a bag from the TSUM. And even cheaper than business class in the top destinations like Nice, Geneva or London. The price of the ticket in the peak season is 200 thousand rubles per person. For a company of 8 people, the total cost of a regular flight will be 1 million 600 thousand rubles, while a private plane for 10 people can cost 1 million 300 thousand. Yes, the benefit is obvious plus in addition there is an exclusive service: you can choose a convenient date and time. Lateness is not a problem – you will be waiting as long as necessary. Registration takes place in a separate VIP-terminal, where you are accompanied by a special employee who is ready to advise and help on all matters related to the trip. We have a whole concierge service, which works around the clock, by the way, through which you can order everything - from a hotel to a table in any restaurant in the world, tickets for a concert or a VIP event. Moreover, prices are much lower than on the booking website or at hotels on the official website. And, of course, food on board from the best restaurants in the city, a luxurious atmosphere and a feeling of complete comfort. You can also stipulate smoking on board: this is possible, if you have indicated this option in advance, the manager will select for you the aircraft in which it is allowed. Thanks to insta-bloggers and celebrities, jet rental has become so popular that often the board becomes like a taxi: once it lands, they are already preparing for the next departure. However, the security service and inspection of private flights are working in an enhanced mode. Private planes undergo technical inspection much more often than regular flights and extreme situations.
Source: GRAZIA
